Course Details

Marketing Advanced 132 hours

Master in Digital Marketing

Master digital marketing from the ground up — learn SEO, social media, ads, and analytics along with HTML, CSS, Bootstrap, Photoshop, and Canva to create marketing-ready visuals and web pages.

Master in Digital Marketing
Duration
132 hours
Projects
0 Projects
Certificate
Course Completion
Broucher
Not Available

Course Description

The Digital Marketing Course is a practical, creative, and strategy-focused training program designed to prepare you for real-world online marketing.

Unlike typical marketing courses, this one also strengthens your foundation in web design and creative tools — helping you understand how campaigns look, feel, and perform online.

You’ll learn digital marketing fundamentals, SEO, social media management, advertising strategies, and analytics while also gaining hands-on experience with HTML, CSS, Bootstrap, Photoshop, and Canva to design landing pages, banners, and social posts that truly convert.

By the end of this course, you’ll be able to plan, design, and execute full-fledged marketing campaigns with confidence — ready for jobs, freelancing, or your own projects.

What You'll Learn

What Students Will Learn (with Project Options)

Understand the complete digital marketing ecosystem.

Build and style responsive landing pages using HTML, CSS, and Bootstrap.

Design professional marketing creatives using Photoshop and Canva.

Optimize websites for higher Google rankings through SEO.

Create engaging social media content and run paid ad campaigns.

Use analytics tools to track, measure, and improve campaign performance.

Automate emails and design content calendars for brands.

10 Sections
39 Lessons
132 Hours

What is Digital Marketing and its Scope
Understanding Online Consumer Behavior
Digital Marketing Channels and their Roles
Building a Marketing Mindset

Structure of Web Pages using HTML5
Styling with CSS3 for Branding & Design
Mobile-Responsive Design with Bootstrap
Designing Simple Landing Pages for Campaigns

Introduction to Digital Design Principles
Designing Banners, Social Media Posts & Ads
Using Canva for Fast Creative Production
Photoshop Tools for Professional Editing

Keyword Research and On-Page Optimization
Off-Page Optimization & Backlink Building
Technical SEO and Page Speed Insights
Google Search Console & Analytics Integration

Crafting Valuable and Engaging Content
Copywriting and Blog Optimization
Visual Storytelling and Brand Voice
Creating Content Calendars and Campaign Plans

Marketing on Facebook, Instagram, and LinkedIn
Content Creation for Different Platforms
Engagement Growth and Community Building
Analyzing Social Media Insights

Google Ads — Search and Display Campaigns
Meta Ads — Facebook & Instagram Campaigns
Targeting, Bidding, and Conversion Optimization
Campaign Tracking and Performance Reporting

Creating Effective Email Campaigns
List Building and Segmentation
Tools like Mailchimp and HubSpot
Setting Up Automated Email Workflows

Google Analytics 4 Setup and Metrics
Traffic, Conversion & Engagement Reports
Measuring ROI and Campaign Success

Building an Online Presence
Portfolio Development & Case Studies
Freelancing Platforms & Client Communication
Certifications & Continuous Learning

No, the course starts from basic concepts and gradually builds practical skills in digital marketing and design.

Yes, you’ll learn the basics of HTML, CSS, and Bootstrap to design marketing-ready landing pages.

Yes, both tools are covered with hands-on exercises for creating banners, ads, and social media graphics.

Yes, you’ll learn to plan, create, and optimize ads on Google and social media platforms.

Yes, every student receives a completion certificate with project validation and skill mapping.
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0 reviews
Reviewer
Jessica Chen
2 weeks ago

This course transformed my career. The instructor explains complex concepts very clearly and the projects are practical.

Reviewer
David Thompson
1 month ago

Great practical examples and real-world projects that helped me understand the concepts better.

Course Fees
5,000/- Per Month
Duration 24 Weeks
Total Hours 132 hours
Skill Level Advanced
Broucher Not Available